The CMT Signage Range video works as a casual introduction to the next step in their teams evolving strategy.
We combined on-site production at the manufacturing venue with product videography in the SCOPIC Studio, to show both the process and the beauty of this offering.
In the Factory
We imitate the sleek movement of the printers with our Gimbal to create satisfying motion.
The variety of products boast their noticeable primary colours, and the variety of staff
demonstrate their critical roles in the process.
We shoot staff moments at 50fps for a slowed smooth action, testifying to their attention to
detail, as well as giving viewers time to process the moment and comprehend the complexity
of CMT’s offering.
In the SCOPIC Studio
Back in the Studio we shot the signs on both black and white, to feed stylishly into the video.
The reflective nature of the signs meant just a little flash on light in the right place would illuminate
the products against a dark depth.
We enhanced this with signs layered along the stretch of the backdrop and gave those
powerful bright red signs an opportunity to dominate the frame in their heroic moment.
Edited to a modern beat, and cut with a contemporary style and pace, the CMT Signage Range video works as a casual introduction to the next step in their teams evolving strategy.
SCOPIC and CMT Group share a strong history of collaboration, so we love to see them branching out into a new area of business. They now design, manufacture, and supply signage across the UK. SCOPIC created this video to promote the new venture.
