Anchorpoint: JCB Case Study
JCB: not only the home of Construction and Agriculture products, but global innovators in sustainability too.
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Anchorpoint lent their eye for detail to the JCB HQ, and we were chosen to capture it as part of a case study project.
From their humble beginnings in 1945 to their global success in the current day, JCB have become a household name in the Construction and Agriculture industries. Anchorpoint, the equally impressive fitout company, recently gave JCB’s HQ a lick of life with their stylish, on-brand office design and build.
Having worked with Anchorpoint in the past, they returned to us with the need for case study photography of the HQ. Excited to work with two fantastic and established brands, we went through our usual process of holding a discovery call, finding out exactly what they wanted and then getting to work with capturing the JCB HQ in all its glory.
JCB’s classic honey yellow could be found across the entire design, making for a pack of photography with stunning synergy. Complimented by the dark grey and sand-coloured seating, the company’s canteen area stands out, particularly with the overhanging lights adding a splash of contrasting colour.
We wanted the brand of JCB to be strong in this photography bundle. Close-ups of the details, including the benches, shine a light on the feature pieces, showing a stylish yet welcoming space for the JCB team. Anchorpoint’s fine tuning and hard work is represented in this pack of case study photography, providing them with a visual way to showcase their portfolio to future clients.